1964 brought us the delightful Rock Hudson and Paula Prentiss yukfest in the form of the film Man's Favorite Sport? Handsome Hudson plays Roger Willoughby, a leading expert on sports fishing beloved by his customers in the sports department at Abercrombie and Fitch, where he works. There's only one problem however: he's never been fishing... and then the store owner enters him in a fishing contest, mayhem ensues just like you'd expect. The plot reminds me of Barbara Stanwyk's Martha Stewartesque character in Christmas in Connecticut - the old fake it til you make it plot. Too bad that never works out in real life, or you would be reading the blog of Mrs. McConaughey. lol.
UPDATE: I just watched this movie on TCM - and all I have to say is Paula Prentiss plays ca-razy! This movie is totally silly, but Rock looks very manly and ridiculously handsome and if you ever ran into Paula's character.... you'd be calling her doctor to up her meds in a flash.