Every girl loves glamorous shoes... and I suppose every girl loves comfortable stylish shoes too. I mean, a girl's gotta walk doesn't she? In those moments of practicality, Lucille Ball does her best to convince you that Summerettes are the shoes for you. This 1949 spot features stylish offerings perfect for land or shore... indoors, outdoors... sunning or shopping. Evidently these super shoes are also perfect when you find yourself tossing a salad atop a kitschy kitchen stool. Hey, it happens.
Color— splashed merrily, fresh as spring flowers, fashionable as a Paris opening. no wonder women prefer and insist upon Summerettes by Ball-Bond— beautiful to look at, beautifully fitting, long wearing casuals. You'll find this eye-appealing assortment with their famous Duo-texture platforms and Air-lite soles— in complete wardrobe varietes— at better shoes and department stores everywhre. Don't delay too long.
Fashionable as a Paris opening? Opening of the neighborhood playground in gay Pairee maybe. Anyway, this ad also promotes Lucy's upcoming movie ,Paramount's "Sorrowful Jones". How sorrowful must poor old Jones be, if she can't wear these sassy Summerettes? Wait, the movie's not about the shoes? Oh whatever.