This 1981 Rolex tribute to the "extraordinary" Charlton Heston is pure excess - just like the brand. The effusive gushing about Mr. Heston is assuredly deserved, as he was an activist for the arts throughout his lifetime.
If some circumstance of fate had steered Charlton Heston from his chosen career, the adjective heroic would still dominate any description of the man. The six-foot-three frame barely contains the deep, resonant voice; the searing eyes exude command. he has brought to life presidents, saints, geniuses, leaders... men driven by an inner vision, in pursuit of soaring goals.
Geez, did he hang the moon too? We all know if the 80s were about anything, they were about big 'ol posers wearing big 'ol status symbols around anything they could. Mr. Heston's larger than life persona was obviously a perfect match for the extravagance that Rolex embodies... with a dash of swagger thrown in for good measure.