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80 years of Vintage Celebrity Ads • • •

It takes more than talent to have a long career in Hollywood, and our beloved stars of past and present have turned to many a lucrative endorsement deal to pump up their incomes and their images. Selling everything from fur coats to furniture to face cream, many of these ads have shaped our popular culture and influenced trends for decades. 

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Entries in Rolex (1)

Saturday
Apr022011

Rolex pays tribute to Charlton Heston - he's extraordinary!

This 1981 Rolex tribute to the "extraordinary" Charlton Heston is pure excess - just like the brand. The effusive gushing about Mr. Heston is assuredly deserved, as he was an activist for the arts throughout his lifetime. 

If some circumstance of fate had steered Charlton Heston from his chosen career, the adjective heroic would still dominate any description of the man. The six-foot-three frame barely contains the deep, resonant voice; the searing eyes exude command. he has brought to life presidents, saints, geniuses, leaders... men driven by an inner vision, in pursuit of soaring goals. 

Geez, did he hang the moon too? We all know if the 80s were about anything, they were about big 'ol posers wearing big 'ol status symbols around anything they could. Mr. Heston's larger than life persona was obviously a perfect match for the extravagance that Rolex embodies... with a dash of swagger thrown in for good measure.