1963 was the year that Planters confirmed Jerry Lewis is as nutty as a tin of Mr. Salty's friends and relatives. This Life magazine ad goes on and on about all the nut varieties offered by Planters. You know the execs at Planters were salivating at the merchandising opportunities when Lewis signed on with Paramount for their insta-classic "The Nutty Professer." Nutty star = salty snack sales skyrocketing!
Jerry Lewis is nuts about nuts - especially Planters new Dry Roasted Cashews and new Dry Roasted Mixed Nuts... dry roasted with absolutely no fats, and so crisp and crunchy. For all-out crunchiness, Jerry goes for Planters Old Fashioned Peanut Candy -o one of America's favorite confections. Sometimes Jerry likes the richness of planters Whole Cashews but when he's in an "olé" mood, Jerry reaches for Planters Spanish Redskins. These are Jerry Lewis's special Planters favorites... how many have you tried?
I see that since 1963, Planters saw fit to rename their Spanish Redskins to Spanish Peanuts. Thank goodness, cuz I like my grocery story racism free.