Heavyweight champ Rocky Marciano knows from chin abuse, and he puts his money where his chin is in this 1963 print ad for Mennen afta shave. In his own words, "I kept 'takin it on the chin' from my razor - until I found new afta Mennen aftershave lotion that conditions... heals... protects..." The rest of the ad reads:
Great new formula soothes... zesty new scent stimulates! That's new afta - Mennen's no-sting aftershave that conditions dry and easily irritated skin, keeps it soft, pliable for easy shaving comfort day after day. New afta soothes razor rawness, helps heal nicks and cuts. Guards against sun, wind, chapping, too!
Once your face is smooth and smelling spiffy - then it's time to address the rest of one's body odors according to Sam Snead, famous golf champion. Mennen is introducing their descriptively named "Spray Deodorant" for men. Evidently it's so strong it works for three days! I don't care how easy it is to use, "Just Squeeze - It Sprays!", but I find it very hard to believe it's good for three days... I mean, golf isn't as physically demanding as, say, boxing, but it's still a sport...
Whether you're out on the golf links or just working at your desk or machine, you're sure to perspire, says Sam Snead. That's why I always play safe with Mennen Spray Deodorant for men. It gives sure-fire protection and I like the masculine aroma.
The spray deodorant made especially for Men! It's quicker, much easier to apply! Dries instantly, won't harm clothes! Contains PERMATEC for longer lasting protection! You'll like its masculine aroma!
Well, according to the copywriters, that is some exciting deodorant! So many exclamation marks!! Anyways, what exactly is PERMATEC anyway? I'm not sure what it was in the 60s... but this is what it is now?