Forty odd years after he spoke those iconic words, "Play it again Sam," Maxell video tapes co-opted Humphrey Bogart and his famous phrase to shill their superawesome video tapes. Back in 1983... if you wanted to watch Casablanca, chances are you caught the once-a-year late night offering on Friday night Classics, and taped it onto one of these beauties, commercials and all. Back before cable and Netflix, that's how we rolled. However, in 1983, these babies were hi-tech and according to Maxell "worth it." The ad reads -
Every Maxell video tape is destined to become an old favorite. Becase as well as delivering a great performance, Maxell video tapes are designed to give you a lasting one. So try Maxell VHS or Beta. The video tape you'll appreciate more and more... as time goes by.
The great irony is that most of these tapes outlasted their relevancy. I have a box, or two, or three, of these suckers in my garage to prove it. Oddly enough, not a one of them has a recording of Casablanca... they're more likely to be chock full of music videos taped off of MTV's 120 minutes.