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80 years of Vintage Celebrity Ads • • •

It takes more than talent to have a long career in Hollywood, and our beloved stars of past and present have turned to many a lucrative endorsement deal to pump up their incomes and their images. Selling everything from fur coats to furniture to face cream, many of these ads have shaped our popular culture and influenced trends for decades. 

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Entries in Lux (1)


Is that cotton candy in your hair or are you just happy to see me? 

Lux is at it again with screen queen Janet Leigh offering her services for the luxury brand soap. This 1953 Women's Day ad helps promote her new musical "Walking my Baby Back Home" which I must assume has something to do with that delectable cotton candy she's holding. No? She's holding it because it's delectable? As delectable as "the most delectable complexions in Hollywood (that) are specially cared for with Lux Toilet Soap."

It's hard to find a screen star who doesn't use Lux. Janet Leigh, for example, has tried a lot of different soaps and still thinks Lux is the gentelest and (?). We think you'll believe in Lux care just like the stars do when you use it. Now we wouldn't and couldn't print this and give you a money-back guarantee, too, if it weren't true. So why not use Lux? And incidently, we hope you enjoy seeing the Holywood stars every Thursday night on the Lux Video Theater.

 I'm not even gonna go off on why they call it "toilet soap" - the soap to the stars... and the Janet Leigh's floating head likes it too.