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80 years of Vintage Celebrity Ads • • •

It takes more than talent to have a long career in Hollywood, and our beloved stars of past and present have turned to many a lucrative endorsement deal to pump up their incomes and their images. Selling everything from fur coats to furniture to face cream, many of these ads have shaped our popular culture and influenced trends for decades. 

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Entries in Chesterfield (4)

Friday
May202011

Ed Sullivan knows smoking is scientifically sound. 

Oh Ed, being the greatest generation's tastemaker, you would've thought you knew better than this - smoking is not good for anyone... I don't care how cool you look, you stud, you. This 50sish Chesterfield Cigarette ad features Ed Sullivan smoking his little heart out. At least he's good at it after 22 years of practice. However, that's not the big news - breaking news - Chesterfield is the first to discover the following:

A medical specialist is making regular bi-monthly examinations of a group of people from various walks of life. 45 percent of this group have smoked Chesterfields for an average of over ten years.

After eight months, the medical specialist reports that he observed... no adverse effects on the nose, throat and sinuses of the group from smoking Chesterfield. Chesterfield - FIRST and only premium quality cigarette available in both regular and king-size.

Oh, well now that that's cleared up, I'm off to buy a carton of the "much milder" Chesterfields and I'm gonna get "satisfied - and how"! Just like Ed, just like Ed.

Saturday
Apr022011

Cigarettes made glamorous, the Jane Wyman edition.

The post-war era was difficult for men and women alike - adjusting to "normal" life again was stressful. What relieves stress better than a smooth smoke?

Chesterfield Cigarettes put the future Mrs. Reagan to work in this 1948 ad for their "Always Milder, Better Tasting, Cooler Smoking" cigarettes. Jane Wyman is promoting her new movie "Johnny Belinda"  by swearing by the milder tastes of Chesterfields while smiling dutifully for the camera.

 

Friday
Oct162009

Betty Grable - a tale of 3 advertisements

Royal Crown Cola Advertisement • 1944Betty Grable was America's girl next door during the turbulent war-torn 1940s. She reminded the boys abroad of the comforts of home while making the girls at home proud with her feisty yet friendly femininity. The pin-up girl kept busy in between movies and photo shoots with some commercial work for the likes of Royal Crown Cola (1944), Lustre Creme and the requisite ciggie endorsement for Chesterfield.

The RC Cola and Chesterfield ads are both promoting her 20th Century Fox movie "Pin-Up Girl" while the cosmetic ad tells of her upcoming chick flick "The Farmer Takes a Wife".

Monday
Aug042008

Chesterfield Cigarettes 1940s

Hindsight is definitely 20/20! Here's a 1940/50s ad featuring Ronald Reagan endorsing Chesterfield Cigarettes. The ad reads:

"I'm Sending Chesterfields to all my friends. That's the merriest Christmas any smoker can have - Chesterfield mildness plus no unpleasant after taste." —Ronald Reagan 
"Buy the beautiful Christmas Carton."


The ad also promotes his upcoming movie "Hong Kong" a Paramount Production. I'm sure he regretted this deal when he was having to promote the Presidential fitness program in the 80s. Oops!