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The most urbane man in show business sells you some stuff, extra classy stuff! 

James Mason, oh how I love thee... that voice, that polish, that sophistication... he had all three in spades. Naturally a man like this could only endorse the best of the best. Enter Mr Mason, a spokesman that could embody upper-crust refinement and elegance with ease. The 1960s found him looking dashing while shilling for Studebaker and Heublein Cocktails

I can almost hear James delivering the tagline "Most people can't make a Martini as good as this  and I wish they wouldn't try!" from this 1960s Heublein ad. Okay, I've watched enough TCM that I actually can hear him reading that line like he's saying it in my head right now. Spooky. Anyone else think the photo in the ad looks like a painting? Anyways, I digress... these pre-mixed cocktails must've been fabulous - the copywriter keeps telling me they do it better than me after all.

If you don't mix perfect cocktails, why mix at all? Pour them right from the Heublein bottle! You'll serve better tasting cocktails than most people make. Heublein commands the choicest liquors from private stocks, ? and mixes with professional accuracy. You pour a perfect cocktail every time. Choose your favorites from eleven popular varieties. Each one full strength, delicious and completely ready to serve. All the liquor's in the bottle. Just pour  on the rocks.

Well, I'll get busy doing that right after I take out my 1961 Gran Turismo Studebaker Hawk - with 4-speed gearbox - out for an afternoon spin in the California countryside. I AM channeling James Mason, right? 

James Mason has Hawk Number 12. Mr. Mason has added a Hawk to his collection of exemplary motor cars which includes a Rolls Royce and an Alvis from great Britain. His reason is that The Hawk prescribes motoring pleasure as no other American car can. Think of its powerful V-8 engine,its smooth 4-speed gearbox, its contoured bucket seats and best of all, its soul-satisfying performance and controllability. 

This is motoring in the modern manner: High average cruising speeds in the Continental Gran Turismo fashion, with luxurious accommodations for five. Every Hawk has its owner's name and the car number engraved on a special instrument panel plaque. Visit your Studebaker Dealer and place your order now. 

I love the description of a car as "soul-satisfying". It doesn't have to say anything specific... yet makes you think you NEED the hunk a junk. Don't you want to satisfy your soul with luxury? Yeah, me too.

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